When you’re setting up a retail business, you need to make sure that you’re aware of the pros and cons of the different avenues available, be it online only or if you want to set up a brick-and-mortar store. If you do the latter, you benefit from attracting foot traffic off the street, turning your store into a real location that people go out of their way to visit, and more a personal interaction with your customers. But you need to make sure they spend long enough in your store in order for you to work on closing sales in the first place. Here are a few ways you can ensure that.

Comfort, calm, and hygiene

First of all, you should make sure that your store isn’t lacking in any of the ways that can immediately turn your customers away. For instance, you should invest in routine commercial cleaning to keep it up to the standards of cleanliness and hygiene that your customers anticipate, especially in a post-pandemic world. This goes for making sure that you have things like sanitation stations available, as well. For stores that people tend to spend more time in, like fashion stores, you should try to make sure there is at least a little seating available, especially for those who are accompanying others as they shop.

Invite all of the senses

A store that looks great is going to compel people to spend more time in it, but that isn’t the only sense that you should be speaking to. With the help of commercial aroma diffusers, you can make sure that there’s a pleasant smell in your store, as well. You want to choose one that has some level of emotional or mental connection to the kind of mood that you’re trying to create, if possible. Music plays a huge role, too. If you’ve ever wondered “can I legally play the radio in my business”, then you should look at commercial music service providers. Again, try to pick music that fits the brand of the store for the best effect.

Make use of your products

How your stage, position, and display your products can play a huge role in not just attracting people into your store, but helping to guide them through it in the path that you want them to take, as well. Visual merchandising is a skill that’s worth investing in for any retail store. You can position and display your most visually appealing or intriguing items in ways that encourage people to explore the store more deeply. As they do, they’re going to look around and take into account the items that they’re passing along the way. You’re increasing their exposure, which also increases the chances that they’re going to end up picking up something as they go.

The tips above can help in making sure that you’re able to attract the attention of your customers for longer, but you need to be able to close the sales with welcoming and trained sales staff to go with it.