Hello! My name is Kim, nice to meet you! I’m the mom behind MomOnDuty.com, a family and lifestyle blog based in the Philippines. I created this blog in 2009 (it was first called Coffee With Kim, then rebranded as Mom On Duty in 2012) with a goal to connect with other parents by sharing my parenting journey.

It eventually grew into a blog that features not just stories of our fire family, but also family-friendly products, services and destinations, events that parents/families will benefit from, as well as tips on working from home and creating a home-based business.

I welcome collaboration and advertising as long as the product/service is family-friendly and is not against any of our lifestyle choices. Lots of hard work go into creating posts and maintaining this blog so I would really appreciate it if you would value my work! :)


MomOnDuty.com gets an average of 17,000 page views per month from at least 11,000 unique visitors! Most of my readers are from the Philippines, USA, Singapore, UK, and UAE.

  • Facebook Fans: 2,000+
  • Twitter Followers: 650+
  • Instagram Followers: 400+
  • Google+ Followers: 100+
  • Pinterest Followers: 200+
  • E-mail Subscribers: 200+

My blog readers are a mix of women and men who are mostly parents aged 18 to 35 years, 80% of which are from the Philippines.


Mom On Duty accepts media invitations to promote family-friendly tourist destinations, tour packages, hotel/resort reviews, restaurant reviews. Please note that we travel and eat out as a family, which is why we prefer to collaborate with agencies and establishments who will welcome our little adventurers. A review of our experience, including photos, will be published on the blog and shared with all our social media followers.

We welcome product/service features on the blog in exchange of a publishing fee and product samples or a free trial of the service. All reviews are published on the blog and shared with all our social media followers.

We are also open to promoting family-friendly and travel-related events on our social media pages provided that we are given event invites and are mentioned in social media posts as a media partner. We may or may not write about the event on the blog.

We do not publish press releases for events we did not attend or products we have never tried. Should you be interested to promote an event or product through MomOnDuty.com, please choose among the three options above.

All sponsored content are disclosed. More on that below.


I believe in honest blogging, which is why I always let my readers know clearly if a post is sponsored. I do this by adding a disclosure to all sponsored posts and using the nofollow tag on paid links.

Even big ‘ol Google believes in honest blogging! Have you seen the video they released on sponsored posts?

Google explains why we need to disclose sponsored posts clearly and directly here:

The placement of my sponsored post disclosure is non-negotiable. As long as I received compensation for the post, in cash or through free products/services, it will be disclosed. Don’t worry, I’ve watched the numbers and as long as the post is interesting and helpful to my readers, it doesn’t matter whether it’s sponsored or not–they will still read it! All sponsored posts can also be found under the Advertorial category.

READ: Official Google Webmaster Central Blog on Disclosing Sponsored Posts (in cash or product)

Please note that I only feature products, services, and brands that are for parents, children, and families. I also only write about products/services that I or my family have tried and will personally recommend. For more information about getting featured on MomOnDuty.com, please contact me through the contact form below:





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Published on March 13, 2013