Hello! My name is Kim, nice to meet you! I’m the mom behind MomOnDuty.com, a family and lifestyle blog based in the Philippines. I created this blog in 2009 (it was first called Coffee With Kim, then rebranded as Mom On Duty in 2012) with a goal to connect with other parents by sharing my parenting journey.

It eventually grew into a blog that features not just stories of our fire family, but also family-friendly products, services and destinations, events that parents/families will benefit from, as well as tips on working from home and creating a home-based business.

YES! I welcome collaboration and advertising as long as the product/service is family-friendly and is not against any of our lifestyle choices.

But please keep in mind that lots of hard work go into creating posts and maintaining this blog so I would really appreciate it if you would value my work. That said, should you be interested to be featured on the blog, note that there’s a fee.


Mom On Duty accepts media invitations to promote family-friendly tourist destinations, tour packages, hotel/resort reviews, restaurant reviews. Please note that we travel and eat out as a family, which is why we prefer to collaborate with agencies and establishments who will welcome our little adventurers. A review of our experience, including photos, will be published on the blog and shared with all our social media followers.

  • We welcome product/service features on the blog in exchange for a publishing fee and product samples or a free trial of the service. All reviews are published on the blog and shared with all our social media followers.
  • We are also open to featuring hotels and family-friendly destinations. Our family travels a lot. If you wish to be featured in our blog and vlog, we welcome ex-deal partnership with hotels and tour agencies.
  • We do not publish press releases for events we did not attend or products we have never tried. Should you be interested to promote an event or product through MomOnDuty.com, please choose among the three options above.

Please note that I only feature products, services, and brands that are for parents, children, and families. I also only write about products/services that I or my family have tried and will personally recommend. For more information about getting featured on MomOnDuty.com, please contact me through kim@momonduty.com.


MomOnDuty.com gets an average of 5,000 page views per month, with a majority of readers located in the Philippines, U.S.A., and Singapore. We have a good mix of male and female readers (because we target parents – both mom and dad) aged between 25-44 years old.

These readers find us mainly through social media and organic search.

1000 +
Average Monthly Pageviews


  • 4,000+ Facebook Likes
  • 1,500+ Instagram Followers
  • 70+ YouTube Subscribers
  • 600+ Twitter Followers
  • 500+ Pinterest Followers
  • 500+ E-mail Subscribers

…and growing!