The Science Of Sales


For far too long, Real Estate Selling has been considered as an “Art,” lucrative only for the few.

AJ D. De Leon, an executive in the Real Estate industry, shares his vast and cultivated experience in Business Planning, Project Development, Marketing, and Sales.

He shows the “Science” behind Real Estate selling, making success attainable and repeatable. Synthesizing numerous industry concepts into one, easy to follow narrative.

This Book is aimed for both Real Estate Beginners wanting to get a jump-start in the Industry, and the Veterans who may feel behind of the times or stagnant with their Businesses.

This isn’t for Real Estate only as well, those interested in Sales & Marketing can benefit greatly from the concepts and topics discussed in this book.

Let’s “un-art” this path to personal and financial success!



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